From June 10 to 12, 2026, Coatings Expo Vietnam, one of the region's most closely watched events for the coatings industry, was held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Suzhou Qingtian New Material Co., Ltd., a company focused on the research, development, and production of fine chemical new materials, was invited to attend, joining representatives from the coatings, chemical, and related supporting industries from around the world to discuss cutting-edge technologies and industry trends.

Focusing on Southeast Asia: Capturing Regional Growth Opportunities
This year's expo brought together numerous internationally recognized companies and professional buyers, with exhibits spanning pigments and fillers, rheology modifiers, dispersing agents, and other additive systems across the coatings supply chain. The venue saw a steady stream of visitors throughout the event, with professional attendees engaging in in-depth discussions on product performance, application solutions, and technical specifications — a clear sign that the Southeast Asian coatings market is in a phase of rapid growth, with local manufacturers showing sustained demand for high-performance, environmentally friendly raw materials.
During the expo, the Suzhou Qingtian New Material team engaged extensively with coatings manufacturers and traders from Vietnam and neighboring countries, presenting the company's product portfolio and technical strengths in functional additives. The team also provided professional guidance on challenges customers commonly face in production, including dispersion stability, rheology control, and weathering resistance.


Building Cooperation Through Technical Exchange
In recent years, tightening environmental regulations and rising performance expectations from end markets have accelerated the coatings industry's shift toward greener, more functional products. Through its participation in this expo, Suzhou Qingtian New Material demonstrated its commitment to product quality and technical service, while gaining valuable first-hand insight into the latest market demands across Vietnam and Southeast Asia — insight that will inform future product development and market strategy.
A company representative noted that Vietnam, as a major manufacturing hub in Southeast Asia, has seen rapid growth in sectors such as construction, furniture, and automotive components in recent years, driving continued expansion of the local coatings industry. This trend presents a valuable opportunity for the company's overseas expansion. Looking ahead, the company will continue to invest in research and innovation as well as international market development, striving to provide customers worldwide with more stable, reliable, and high-performing raw material solutions.
Looking Ahead
Participation in Coatings Expo Vietnam marks an important step in Suzhou Qingtian New Material's international strategy and overseas market expansion. Building on the connections established at this event, the company will continue to strengthen communication and collaboration with partners across Southeast Asia, driving ongoing improvements in products and services as it works alongside industry partners toward a sustainable future.
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